TawjihYou

An ed-tech platform concept designed to bridge the gap between Moroccan students and structured academic guidance — providing orientation, mentorship, and career pathways.

The Problem

Morocco's graduates have knowledge but lack structured pathways to apply it. Students navigate academic and career decisions without access to mentors, frameworks, or peer-support systems. TawjihYou was conceived to solve this gap.

The Concept

A digital platform connecting students with mentors, providing structured orientation tools, and creating a community of peers navigating similar transitions. The model combined content (guides, frameworks) with connection (mentorship matching, peer groups).

Project Data

Pitch Deck Complete — presented to foreign jury in English

Business Model BMC designed with revenue streams identified

Market Research Validated demand among university students

International Exposure Pitched to foreign jury — received feedback and validation

Status Paused — lessons applied to Vanguard-Community and Vertex

Media & Proof

[ Pitch Deck Slides — Upload Here ]

[ Business Model Canvas — Upload Here ]

[ International Pitch Video / Photos — Upload Here ]

Lessons Learned

TawjihYou taught critical lessons about team management, project scoping, and the importance of validating assumptions before building. These lessons directly informed the approach to Vanguard-Community and Vertex — both of which prioritized governance and community-first design.

Team Management

Learned the importance of clear roles, accountability, and shared vision in early-stage teams.

Project Scoping

Discovered the danger of over-scoping — the best ventures start narrow and expand from proven demand.

Pitching

Presenting to a foreign jury in English sharpened communication skills and cross-cultural pitching ability.

Networking

Built relationships with mentors and peers that continue to support current ventures.

Professional Relevance

What this venture proves I can do

Market Research

Validated demand among university students — proves I can identify and assess market opportunities systematically.

Cross-Cultural Communication

Pitching to a foreign jury in English demonstrates the ability to operate in international business environments.

Business Planning

Complete BMC and revenue model — proves I can structure a business case from concept to financial projection.

Learning from Failure

Pausing TawjihYou taught me to redirect resources strategically — a maturity that distinguishes experienced professionals.