Forum Régional de l'Entrepreneuriat

Fès-Meknès — TawjihYou reached the final, presenting to a high-calibre jury of investors and experts. We didn't take the trophy, but we earned something more valuable: structured incubation, mentorship, and a roadmap to execution.

Key Takeaways

What I learned

Our pitch was among the best presented — the jury acknowledged our storytelling and financial clarity. But pitching is only the beginning; execution is what separates winners from finalists.

We earned structured incubation and training from Cité de l'Innovation — concrete resources that transform an idea into durable execution capacity. This was more valuable than any trophy.

The mentorship from Amal EL AABEDY, Hicham Ed-dahmouny, Mouna Squalli Houssaini, Laila ALIGOD, and RACHID ZAIM gave us direct access to people who've built and scaled ventures in Morocco.

Confrontation with the best teams — "Nabd" and "Octupus" (winners) — showed us our strengths and margins of improvement. Their feedback is already integrated into our roadmap.

My Perspective

How I see it

This wasn't a defeat — it was a strategic step in a path of impact. The team stayed the same and united: abdoh elfoudayli, Yasmine Betati, ISMAIL RIDA, BILAL EL MAAROUFI, and myself as project lead. We strengthened our storytelling, refined our ability to convince in minutes, and built networking skills that no classroom can teach. In TawjihYou, we're not just building an application — we're building the compass of a generation.

Critical Engagement

Where I pushed back

What was implied Competition results determine which ventures deserve support and which don't.

Competition results measure pitch quality on a single day — not execution capacity, market validation, or long-term viability.

The teams that won ("Nabd" and "Octupus") deserved their victory — their execution was impressive. But the real value of this forum wasn't the trophies. It was the incubation, the mentorship, and the feedback. Every team that participated walked away with stronger ventures than they entered with. The competition format creates winners, but the ecosystem creates impact. We chose to focus on the ecosystem.

Professional Relevance

How this event creates professional value

Investor Network

Direct contact with investors including saad Ibnsouda — building relationships that extend beyond a single pitch event.

Incubation Access

Earned structured support from Cité de l'Innovation — training, mentorship, and resources that accelerate TawjihYou's execution.

Pitch Mastery

Our pitch was recognized as among the best — validating our ability to communicate complex ed-tech concepts to expert audiences.

Team Cohesion

The 5-person TawjihYou team stayed united through pressure, proving our ability to execute collectively under high-stakes conditions.