Project Management Workshop
Apr 2026
DateApril 20–21, 2026
TrainersProf. Hayat Benmoussa & Prof. Souad El Khattabi
LocationCité de l'Innovation, USMBA

Outils de Conduite de Projet

A two-day intensive on strategic project management — mastering the Logical Framework Matrix, objectives trees, and SWOT analysis to pilot projects with discipline and clarity.

Key Takeaways

What I learned

01
The Logical Framework Matrix (Matrice du Cadre Logique) — a complete framework for analyzing and developing projects from objectives to measurable indicators. I immediately applied this to TawjihYou's project cycle.
02
The objectives tree transformed into a managerial pyramid — a visual tool for translating abstract goals into operational tasks with clear ownership and accountability.
03
SWOT analysis for realistic risk management — not just listing strengths and weaknesses, but using them to pilot project risks with concrete mitigation strategies.
04
The power of collective intelligence — through presenting and analyzing distinct projects, we applied planning concepts to the real world instantly. The network and experience sharing were the best accelerators of competence.
My Perspective

How I see it

This workshop came at exactly the right moment. Two days before the Forum régional de l'entrepreneuriat (Apr 28), I was armed with structured project management tools that directly strengthened TawjihYou's presentation to the jury. The Logical Framework Matrix became the backbone of how we structured our incubation plan. As a finance student, I already understood budgets and KPIs — but this workshop gave me the project lifecycle thinking that connects financial planning to operational execution.

Professional Relevance
How this event creates professional value
Project Cycle Management
Applied the Logical Framework Matrix directly to TawjihYou's incubation plan — connecting objectives to measurable indicators.
Strategic Planning
The objectives tree methodology improved how I break down complex ventures into operational milestones with clear ownership.
Risk Management
SWOT analysis for projects — not academic theory but practical risk piloting that I use across all four active ventures.
Finance-Operations Bridge
Connected my financial training (budgets, audit, control) to project management — a rare combination that strengthens every venture.