Vertex Business Plan

Created a comprehensive 41-page business plan for the Vertex Professional Accelerator — including Business Model Canvas, financial projections, market analysis, and Design Thinking validation. Earned 3rd Place "Coup de Cœur" at the ENCG Pitch Your Vision competition and advanced to the semi-finals and finals at USMBA universities.

Challenge

Transforming the Vertex concept — a four-theme professional portfolio system — from an idea into a validated business opportunity that could withstand scrutiny from competition juries and potential investors.

Process

The plan was built over several weeks using a structured approach: market research to validate demand, Business Model Canvas to map value propositions and revenue streams, Design Thinking to prototype service offerings, and financial modeling to project viability. The result was both a 41-page detailed plan and an 11-page executive summary.

Results

Detailed Plan41 pages — full market analysis, BMC, financials, operations

Executive Summary11 pages — concise version for investors and juries

University Competition3rd Place "Coup de Cœur" — validated by expert jury

Pitch Your VisionDemi-final winner (USMBA/Cité de l'Innovation); advanced to semi-finals and finals at USMBA universities

International PitchPresented to foreign jury in English

Plan Components

Business Model Canvas

Complete BMC mapping value propositions, customer segments, channels, revenue streams, and key partnerships.

Financial Modeling

Revenue projections, cost structure analysis, break-even modeling, and scenario planning for multiple growth paths.

Design Thinking

User research, persona development, and service prototyping to validate demand before committing resources.

Market Analysis

Competitive landscape, target market sizing, and positioning strategy for the Moroccan professional development market.

Media & Proof

[ Business Plan Excerpt (5 pages) — Upload Here ]

[ Business Model Canvas — Upload Here ]

[ Financial Model Screenshots — Upload Here ]

[ Competition Certificate / Photos — Upload Here ]

Professional Relevance

What this experience proves I can do

Business Planning

41-page plan with BMC, financials, and market analysis — proves I can produce comprehensive, investor-ready business cases.

Competitive Validation

3rd Place "Coup de Cœur" and USMBA semi-finals/finals qualification — proves my work withstands scrutiny from expert evaluators.

Financial Modeling

Revenue projections and cost analysis — directly applicable to financial analyst and strategy roles.

Presentation Skills

Pitching to multiple juries including international panels — proves I can communicate complex ideas persuasively.